Earn Your Medal, Get The App, Experience The Magic!


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At first glance Augmented Reality Finisher Medals look like your typical finisher medal-- they’re fun, made from metal, and come attached to a colorful ribbon. But when you scan them with the CoolEvents AR mobile phone app, they come alive. Each medal launches an augmented reality experience that transforms your medal into something exciting and unique.


Through a newer technology called Augmented Reality, Augmented Reality Finisher Medals combine the real and digital worlds to create a new experience for the senses.  AR typically uses a camera to place objects in your physical space via your phone screen.  This technology will superimpose sounds, 2D graphics, and 3D graphics on the real world.





Augmented Reality is like the cousin of Virtual Reality (“V.R.”) because they’re from the same family but the two are very different. Augmented Reality combines the real and the digital worlds, while Virtual Reality is a fully computer-generated world. A.R. adds to the reality you would ordinarily see instead of completely replacing it.



Don’t miss out on the World’s First Augmented Reality Finisher Medal!  To get one all you have to do is register for any 2020 event and one will be placed around your neck as soon as you cross the Finish Line. Then download the app (coming soon!),

Scan your medal with your mobile phone, and watch your medal transform into something special.  Only at Bubble Run, Blacklight Run, Foam Glow, Muddy Dash, and Terrain Race! Available at these fun runs, mud runs, and obstacle course races in 2020.


The CoolEvents AR app is COMING SOON from the App Store or Google Play store!

Download the Terrain Race Reality app now on your mobile device.


At Cool Events LLC we have a few fundamental principles:

We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)


We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.


We don’t store personal information on our servers unless required for the on-going operation of one of our services.


Below is our privacy policy which incorporates these goals. It is Cool Events LLC policy to respect your privacy regarding any information we may collect while operating our websites.


Website Visitors:
Like most website operators, Cool Events LLC collects non-personally identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Cool Events LLC purpose in collecting non-personally identifying information is to better understand how Cool Events LLC visitors use its website.


Cool Events LLC also collects potentially personally identifying information like Internet Protocol (IP) addresses when athlete’s register for a race and for users leaving comments on our site. Cool Events LLC only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that IP addresses are visible and disclosed to the administrators of the registration system where the athlete signed up at.


Gathering of Personally Identifying Information:
Certain visitors to Cool Events LLC websites choose to interact with Cool Events LLC in ways that require Cool Events LLC to gather personally identifying information. The amount and type of information that Cool Events LLC gathers depends on the nature of the interaction. For example, when signing up for a race, Cool Events LLC collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Cool Events LLC. Cool Events LLC does not disclose personally identifying information other than as described below. And visitors can always refuse to supply personally identifying information, with the caveat that it may prevent them from engaging in certain website-related activities, like registering for an event.


Aggregated Statistics:
Cool Events LLC may collect statistics about the behavior of visitors to its websites. For instance, Cool Events LLC may monitor the most popular posts on the site or use spam screened by the Akismet service to help identify spam. Cool Events LLC may display this information publicly or provide it to others. However, Cool Events LLC does not disclose personally identifying information other than as described below.


Protection of Certain Personally-Identifying Information:
Cool Events LLC discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Cool Events LLC behalf or to provide services available at Cool Events LLC websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Cool Events LLC website, you consent to the transfer of such information to them. Cool Events LLC will not rent or sell potentially personally identifying and personally identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Cool Events LLC discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Cool Events LLC believes in good faith that disclosure is reasonably necessary to protect the property or rights of Cool Events LLC, third parties or the public at large. If you are a registered user of Cool Events LLC website, or if you’ve register for a Cool Events LLC event and have supplied your email address, Cool Events LLC may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Cool Events LLC and our events. We primarily use various blogs to communicate this type of information, so we expect to keep this type of email to a minimum. Each email communication will include a link to unsubscribe from future emails. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Cool Events LLC takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally identifying and personally identifying information.



A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Cool Events LLC uses cookies to help Cool Events LLC identify and track visitors, their usage of Cool Events LLC website, and their website access preferences. Cool Events LLC visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Cool Events LLC website, with the drawback that certain features of Cool Events LLC websites may not function properly without the aid of cookies.


Business Transfers:
If Cool Events LLC, or substantially all of its assets, were acquired, or in the unlikely event that Cool Events LLC goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Cool Events LLC may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Cool Events LLC and does not cover the use of cookies by any advertisers.


Privacy Policy Changes:
Although most changes are likely to be minor, Cool Events LLC may change its Privacy Policy from time to time, and in Cool Events LLC sole discretion. Cool Events LLC encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.